About Us

A BRIEF STORY OF VIARA STORE’s JOURNEY

Following 2020, individuals increasingly sought out healthier alternatives beyond staple grains for their dietary choices.It provided us with a chance to create something that addressed individuals’ nutrition needs without burdening their finances. The food choices of grandparents set a commendable example, characterised by nutritious, wholesome, unprocessed, and budget-friendly options, inspiring our theme “Bringing Back Our Grandparents Food Style.“

Our commitment to sustainability is further supported by our partnerships with experts in organic farming and environmental conservation, allowing us to stay at the forefront of sustainable practices. Collectively, our team’s passion for health and sustainability, combined with our professional expertise, makes us the ideal leaders for taking this project ahead successfully.

Our CEO – Mr. Pradeep Chandrababu brings over 15 years of experience in the organic food sector, having worked with leading brands to develop and market health-focused products. This experience provides valuable insights into industry trends and consumer needs. Our supply chain manager has a deep understanding of sustainable sourcing and logistics, ensuring we maintain a reliable and environmentally responsible supply chain. Have worked in different countries like Middle East and parts of Europe in similar fields for years and worked closely with farmers and mills for bulk procurement of goods. Especially into exports of Basmati rice from India to Sweden, Iraq, Yemen and U.A.E.